Dotdash Meredith
+ Walmart
PROJECT
Live Shopping Experiences
We were hired by publishing giant Dotdash Meredith to develop a series of live shopping experiences for Walmart. Each show was a collaboration between Walmart and one of Dotdash’s well known publication brands.
Walmart’s platform of choice for these events was TalkShopLive, as the player allows viewers to shop right along with the live stream, making purchases without ever having to leave the page.
Our involvement began early and was comprehensive, touching almost every aspect of the show. On set, our team was responsible for the show’s execution, all the while collaborating with key stakeholders from the brand and agency to ensure that all parties had their input considered.
SERVICES PROVIDED
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Developing overall show creative
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Selecting featured products
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Casting
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Location scouting and booking
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Production design development and set build
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Crewing
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Development and implementation of the technical workflow
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Scripting
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Post event editing of cutdowns and teasers for social
Clink the links below to watch the full shows:
Walmart X Shape Shoppable Beauty Live Stream
Walmart X People Shoppable Holiday Live Stream
Walmart x Shape
Walmart x People