NBA
PROJECT
Nike EYBL Peach Jam 2024
For the second year in a row, we were hired by the NBA to produce 5 days of broadcast style coverage for the Nike EYBL Peach Jam 2024, the premiere high school basketball tournament in the nation featuring the future stars of the NBA.
Our coverage included 6 cameras, live play by play and color commentary, instant replay, broadcast style graphics, courtside player interviews, and more. Games were simulcast to the NBA App, NBA TV, and the NBA’s Youtube channel.
The NBA’s goal with this type of coverage is very broad - “to grow the game of basketball.” Our viewership numbers year over year show that we are, in fact, growing viewership. This year, our coverage was also picked up by ESPN as a clip from one of our championship games made Sportscenter’s #1 top play of the day.
Click here to watch Nike EYBL Peach Jam 2024 Coverage